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Intuitive Media Research Services
What can we ask the children?

So long as it’s in the interests of the children, and can engage their attention and participation you can ask almost anything. Below are some examples of previous research surveys, sponsored by industry or government. Some are repeated annually and you might like to be the next sponsor:
  • My Music - what music do kids listen to? Where and how do they listen? Where do they buy it?
  • My Mobile - children and their mobiles: ownership, frequency of use, downloads, safety?
  • My World - what really matters to children: home, family, friends and the wide world, attitudes to fair trade, climate change, animal welfare
  • My Future - how do children see their future lives, homes, family, career
  • My Food - advertising and its influence on children's diets and buying habits. What brands are they aware of. My Fruit & Veg, My Sweet Tooth: children’s eating habits, attitudes to sweets?
  • My Sport - children’s sport and exercise: at home, school, playing out, going to clubs. What do they do?
  • My Safety - How children think about and deal with risk - on the web and on the street
  • My Holidays - where do children go, what do they do? how do they get there? kids and flying?
  • My Technology - what technology do children have access to at home, at school? What do they do with it? My Camera / My Photos - how, when, where do kids use digital cameras?
Here are some further ideas for possible surveys you might like to commission or sponsor:
  • My Health - children’s understanding, attitudes, behaviour related to their health.
  • My Protection - Children’s attitudes to the police, what do the police do, why are they important to you?
  • My Green Life - children and green issues: attitudes to climate change, carbon footprints, 4x4s, air travel, recycling
  • My Community - how children live in the community - mapping family, friends, neighbourhood, school, clubs & online communities?
  • My London / My City - what I like about my village, town or city, what I want to change and how?
  • My New School - children’s first days in secondary school: their dreams, hopes and fears - homework, getting lost, bullying
  • My Pets - what pets do children have, how do they care for them?
  • My Ideas - how children get and pursue their creative ideas.
  • My Memory - what do kids remember - how far back?
  • My Mind & Body - children’s awareness and empathy for mental and physical differences and disabilities?
  • Respect - what does respect mean to children?
  • My Science - children’s understanding of how science contributes in their lives?
  • My Games - what computer games do children play, how frequently, who with, what do they learn, what new games do they want?
  • My Money My Life - children’s pocket money - what do they get, what do they spend it on?
  • My Business - Children’s attitudes to business and enterprise. What are their ambitions, influencers (The Apprentice, Dragons’ Den?)
  • My Clothes - what clothes, shoes etc. do children wear and like, who chooses, brand awareness?
  • Parent Know How - What do parents want to know about kids but are afraid to ask?
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If you would like to discuss a Research Survey, User Test Zone or Learning Channel, please contact us.